Sponsor Opportunities

In addition to on-air schedules, digital offerings, and various newsletters, LPM has an array of opportunities available, including events, programming, and a variety of other options, all which can help build deeper relationships with your audiences.

Programming

New Local News Show on 89.3 WFPL
We’re producing a new local discussion radio show and podcast with the goal of amplifying and deepening the conversation around the biggest topics in our community. The show will feature input from the community via voicemails, social media, email and online questions. We hope to answer major questions like “Why are health outcomes & quality of life so different depending on which Louisville zip code you live in?” It will air three-days-a-week in the beginning for 30 mins at 6:00 PM on 89.3 WFPL and will be available on-demand as a podcast. The new show is planned to launch in early 2025.

LPM’s Good News video series
LPM is working to share stories of positive and uplifting things happening in the city west of Ninth Street. The Good News series was born out of feedback we received directly from west Louisville residents that they hardly ever see media coverage about the good things happening in their neighborhoods and that social platforms are among their most used forms of media for news and information.

Through at least 24 installments each year, these one-minute video shorts, produced by a local videographer with deep connections in the community, will focus on business, organizations and individuals celebrating culture, spreading joy and serving the community primarily in west Louisville.

Now Eat This
William Padmore, whose voice you know from All Things Considered every weekday afternoon, launched a new monthly series in the summer of 2024 called Now Eat This. His goal is to discover and share the food — and people — who make Louisville special. The series includes on-air, online and social video components connecting a restaurant to the person who created it and the neighborhood where it is.

LPM Fish Fry Guide
Fish is serious business in Louisville. People schedule their lunches around fish fries. Some folks even make a game of it and try to hit up as many parishes as they can over the course of the season. One of our most popular publications.

Voter Guides
For primary and general elections, we pride ourselves on creating informative and interactive, nonpartisan election guides that help provide essential news and voting resources to empower readers and listeners to participate civically. Promotion includes digital and print ads, on-air spots, and targeted direct mail to known voters. Distinct guides are available for Louisville, Kentucky and Southern Indiana.

Special Holiday Programming
From International Women’s Day to Black History Month, our news and music teams offer relevant content.

WFPK Special Segments

Paws Report
Every Tuesday afternoon at 3:30 pm, someone from the Kentucky Humane Society brings in an adoptable pet to be showcased on air and through Facebook Live. We also cover care tips and animal-related events.

Mental Health Wednesdays
On the first Wednesday of every month, WFPK offers an entire day of listeners’ requests, with songs that lift you up, help you cope and bring you joy.

Friday Ride Home
From 5 to 6 pm every Friday, Laura Shine has a beloved special hour of programming, serving as the perfect companion for the commute home at the end of the workweek. Each episode centers around a specific theme, like "Vintage Cocktail Hour" (the first Friday of every month) or "Funky Friday," with listener interaction helping to shape the playlist. This curated celebration of the end of the week is a key part of WFPK’s identity and a highlight of its schedule.

AM Radio
A nostalgic trip back in time, before the days of FM and easily accessible music. This feature highlights Top 40 tunes from the 60s and 70s that were heard over the airwaves at that time. Along with the song, you may just learn the background behind it and how it got to be a hit record. So get that tape player ready, and stand by for the AM Radio tune, weekdays Monday-Thursday at 8:10AM.

Mel’s Diner
A weekly request hour that has been a radio staple for many years. Each Friday morning in the 8AM hour, Mel picks the theme, and YOU pick the tunes! Your requests are played back from 8-9AM. All selected requests and the songs that didn't make it on air are then put into a playlist, which is posted on social media (and Spotify) after the show. Listen each Friday. Request. And repeat!

5 o’clock Shadow
The 5 o’clock Shadow is an institution at WFPK, and has been for nearly 20 years. Airing Monday - Thursdays at 5 pm, it's an original song followed by a cover tune.

My First Concert
A feature for our nostalgic listeners, send in the story of your first concert either by voice memo or written word and Laura Shine plays the story followed by the band or artist mentioned at 5:30 pm weekdays.

Today's Ear X-Tacy
A daily feature that spotlights a classic track or deep cut from the Alternative era (late 70's- through the 90's) hosted by John Timmons, former owner of legendary Louisville record store ear X-tacy. Each episode offers listeners interesting insights about the song and the artist, making it an insightful and educational experience for both casual listeners and dedicated music fans.

WFPK Song of the Day

A selected track each day, showcasing a diverse range of artists and musical genres, exposing listeners to a new song and providing insights about the artist or the song's background. This feature helps promote new music and connects listeners with emerging talent as well as established artists. Hosted by John Timmons, the daily feature runs in the 11:00 hour.

Other WFPK Segments

Concert calendar
502unes
AM Radio
“It’s Alive”
“Greatest” Countdowns
Kyle Meredith With...

WUOL Special Segments

Flicks at 4
Every Monday - Friday, Kiana Del plays music from classic and contemporary movies.

Cultural/DEI content

Sponsorship of LPM cultural diversity programming will include sponsor mention in all spots/digital content throughout the calendar, as well as a bank of 20 (suggested) monthly on-air messages for custom use by client.

Black History Month: February
Women’s History Month: March
AAPI Heritage Month: May
Pride Month: June
Latino Heritage Month: September - October
Mental Health Awareness Month: October

Events

2025 is LPM’s 75th Anniversary
2025 marks 75 years of public broadcasting in Louisville. It wasn't a humble beginning. It was an audacious start. A first of its kind public radio station housed at a community library. A bold beginning that earned us our first Peabody Award for being community oriented media for the public and of the public.

Since that first broadcast on 89.3 WFPL on February 20, 1950, we've grown — adding a second and third radio station, a website (the first radio station in Louisville to have one), an investigative center, an expanding local newsroom, music education, podcasts, cherished concert series, and much more.

In 2025, we're celebrating three quarters of a century of community-oriented and community-supported media for the public good.

You're invited to celebrate the past and invest in the future. Activations include:

75 for 75 Legacy Challenge to grow the Legacy Society at LPM to 75 people who have declared intentions in their will or estate plans
75 people for the 75th anniversary - profiles from our newsroom of local people making a difference for the future of Louisville
February 13, 2025 World Radio Day Luncheon at Mellwood Arts Center featuring a special NPR guest speaker (300-400 guests expected)
Summer Car Raffle
Fall 2025 Benefit Concert

LPM MembersOnly performances
LPM Members are regularly treated to private, intimate performances from their favorite artists in our studios and venues around town. The LPM MembersOnly Concert Series is a fun way to thank our supporters, support artists from our community and beyond, and continue our mission to promote the healing and inspirational power of music in our community.

LPM will produce a minimum 12 MembersOnly Concert events per year, averaging no less than one event per month.

LPM MemberMeetups
Limited opportunities for your business to provide LPM members with exclusive access to your business and events throughout our community. We’ll mobilize our passionate members to gather for fun, insider, unique experiences with your brand. Examples have included nature walks, bourbon tastings, dress rehearsal access, cocktail classes, exhibit previews and more.

WFPK Waterfront Wednesday
Louisville’s favorite outdoor concert series runs April to September. The free shows take place on the Big Four Lawn in Louisville’s Waterfront Park.

Presenting sponsorship (5 per season)
Booth sponsorship (4 per show)
Company outings (1 per show)
Field activation variable

WUOL New Lens Concert Series
LPM Classical is proud to present the popular New Lens Concert Series, which showcases contemporary classical musicians performing original compositions. The New Lens series is free to attend and takes place on Sunday evenings at 21c Museum Hotel.

LPM Trivia Night
Every December, the WFPK and WUOL hosts band together to create holiday music trivia, celebrating all the songs of the season. Held at a local establishment, along with the trivia are games and camaraderie,

LPM Podcasts

The Music Box
The Music Box is an interactive music education podcast for kids, exploring fundamental music concepts through performing, responding and connecting. Each episode gets listeners involved in making music! Short episodes are perfect for a car ride or just hanging out at home.

LPM Daily News Briefing
The news you need to start your day, Monday - Friday.

Race Unwrapped
In America, we like to think that we’re always talking about race. Like the conversation is happening everywhere, all the time. But race is embedded in society in ways we don’t even think about — just like fish don’t see the water they’re swimming in. In Race Unwrapped, host Michelle Tyrene Johnson tackles different ways to unwrap and unpack race and identity.