Business Partnership
Promote with purpose. Promote with impact.
You have the power to choose where you spend your dollars.
Choose to invest locally with a mission-driven organization that delivers unrivaled reach, loyalty and trust that you won’t find anywhere else.
Our diverse local audience provides active attention for ads that work because they don’t sound like ads— they sound like recommendations from a friend. Our curious listeners and readers tune in to learn something, to become informed, to be inspired (and they keep listening).
As a result, you can generate actionable frequency of your message with typically smaller schedules.
Unlike scrolling endlessly through your social feed or skipping ads while streaming, you are reaching an engaged audience who wants to hear from you because your message is embedded into quality programming, enhancing your credibility and fostering trust, loyalty and results.
Why Partner with us? Credibility. Connection. Results.
LPM sponsorship allows you to market to our highly engaged and influential audience with the added benefit of supporting an important local institution on a mission to help inform, inspire and empower our community.
Why it works: Audience. Attention. Loyalty. Action.
- LPM reaches people in the most important areas of influence than any other local media, including household economics, business leadership, and community engagement
- LPM leads the market in time spent listening (1,358,750 hours per week) – so you can generate actionable frequency of your message with typically smaller schedules in our uncluttered ecosystem.
- LPM is also a market leader in user loyalty. That’s why 13,000+ listener households donate an average of $248 per year to LPM for paywall-free content, proving they find value in our content and trust our brand enough to invest in us when they don’t have to.
Source: The Nielsen Company Louisville Scarborough R1 2024
Where we are: LPM Platforms
- Radio and Streaming: Used in combination or separately, LPM stations are the powerful way to generate large scale favorable awareness and response.
- 89.3 WFPL News Louisville
- 90.5 WUOL Classical
- 91.9 WFPK Independent Music
- Kentucky Public Radio Network
- Digital
- LPM.org
- 5 email newsletters delivering either daily or bi-weekly
- Mobile App and suite of podcasts
- Social Media
- Events & Specialty Products
- Waterfront Wednesday
- MembersOnly Shows and MemberMeetups
- Local shows, podcasts and more!
More about LPM and our reach.
Choose your own adventure:
Custom, client-focused plans utilize a mix of LPM on-air and digital platforms and engagement options. Unlike cluttered, intrusive transaction-driven commercial media, LPM can generate a broad range of results for your quality brand.
Invest in LPM and our audience will invest in you. We are here to learn your unique needs and help create a plan that will work for your goals. What is it you want to achieve with our help?
- Fill your event and/or sell tickets
- Grow interest in your products and services
- Reach business decision makers
- Amplify your story and grow market share and “provider of choice” status
- Promote your community social responsibility and civic partnerships
- Showcase your not-for-profit organization’s mission, grow philanthropy, and recruit quality volunteers
- Boost your Ecommerce, web traffic
Learn more about becoming an LPM business partner. For sponsorship opportunities click here.
Become one of our success stories.
Don’t take it from us! Hear from our sponsors about why they choose to work with LPM and the results they receive.
Brown-Forman’s contribution to Louisville Public Media is a natural extension of our support for a vibrant, inclusive, informed, and connected community, one that our company and employees call home. Our sponsorship is a meaningful way to advance the mission of LPM and through it we are also able to spotlight the wonderful work of our local non-profit partners. By dedicating our on-air spots to raise awareness of their efforts, we can help amplify the positive role these community partners play in making Louisville a better place.Rob Frederick, VP & Director, Brown-Forman Brand and Communications
Let’s Do Something Awesome Together.
Collaborate with us to craft a sponsorship package that aligns perfectly with your goals and values and that gets results.
Business Partnership Staff
John Grantz, Senior Business Sponsorship Manager (502) 814-6523
Tracy Karem, Business Sponsorship Manager (502) 291-2513
John MacLean, Business Sponsorship Manager (502) 814-6505
Melanie Dyer, Director of Statewide Sales, Kentucky Public Radio Network (502) 714-8705
Gray Smith, Vice President of Corporate Support (502) 814-6521
Sign up for our Sponsor News emails or email gsmith@lpm.org to receive the latest Nielsen market report for your specific industry.